Astra Beauty is a cruelty-free & vegan cosmetics company that embodies astrological components. Our mission is to guide and inspire our customers by aligning beauty with the universe. Our crystal-infused cosmetics are designed to make you feel good from the inside out. We value innovation and high quality products.
It all started when…
We, Ana Buford + Ashley Bass (the founders of Astra Beauty), connected via Instagram. We went to high school together but hadn’t spoken in years. We randomly sparked up a conversation in early 2018 and fireworks immediately went off when we realized how similar we were. Both of us were young stay-at-home moms, entrepreneurs, and CAPRICORNS. We knew our zodiac signs played a huge role in our similarities.
After talking back and forth for awhile, we decided we wanted to start a beauty business together. The only thing is - we didn’t want to be like any other beauty company. That’s when we came up with the idea to have a zodiac inspired beauty brand. It made perfect sense considering our zodiac signs played a huge role in why we connected in the first place.
Once the theme was picked, we chose to offer Mink lashes as our first product because we both LOVE lashes and feel like they are a necessity to complete any look. Little did we know - the universe had other plans for us. A few days before we were set to order our Mink lash samples, signs began to appear.
A commercial came on announcing that Covergirl was officially the biggest brand to become cruelty free. Shortly after that we read a blog from an old friend that discussed the importance of being a cruelty free company. Neither of us watch TV often and the blog was written by someone Ashley hadn’t spoken to in 6+ years who appeared out of nowhere.
These weird and unusual circumstance probed us to look more into Mink lashes. After finding out about the torture of Minks we canned the Mink lashes and started looking for a better alternative. This led us to find what is now our Premium Synthetic 4D Lashes!
We are so happy that the universe led us to being a cruelty-free company. We are also proud to offer high quality products. You can find out more about our research here. Being cruelty-free doesn’t mean you have to jeopardize the quality of products and Astra Beauty is proof of that.
We have more incredible products on the way. STAY TUNED!