About Us


Astra Beauty is a luxury cosmetics company that embodies astrological components. We offer vegan, cruelty-free and clean beauty products. Our mission is to guide and inspire our customers by aligning beauty with the universe. All of our cosmetics are designed to make you feel beautiful from the inside out. We value innovation and high quality products.

It all started when…

We, Ana Buford + Ashley Bass (the founders of Astra Beauty), connected via Instagram. We went to high school together but hadn’t spoken in years. We randomly sparked up a conversation in early 2018 and fireworks immediately went off when we realized how similar we were. Both of us were young stay-at-home moms, entrepreneurs, and CAPRICORNS. We knew our zodiac signs played a huge role in our similarities.

After talking back and forth for awhile, we decided we wanted to start a beauty business together. The only thing is - we didn’t want to be like any other beauty company. That’s when we came up with the idea to have an astrology inspired beauty brand that helps you align with the universe. It made perfect sense considering our zodiac signs played a huge role in why we connected in the first place.

With astrology being the basis of our company - we knew we had to offer out of this world cosmetics and we did just that. Most of our products are made in house and specifically formulated to increase your vibrations. Beauty starts from within and each product is designed to bring out your inner beauty.